Crazy couple of days...
Last week was "week #1"...
“Grassroots marketing, sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and hope the group will spread your message to a much larger audience. Grassroots marketing often uses unconventional or nontraditional methods. Grassroots marketing often costs less than more conventional marketing efforts, but can produce big results.”
I have to say, NewSouth Books is an AWESOME indie publisher who knows the value of grassroots marketing. They have come up with some SUPER ideas to promote the book! Last week we started out with an Alabama Living Magazine interview, an interview with Fred Hunter of Absolutely Alabama, and the Good Day Alabama morning show (WRBC Fox6) in Birmingham.
Here I am in the green room (It's actually a GREEN room) at WRBC - waiting to go on Good Day Alabama. Click the above photo for the video.
After I left WRBC, I headed to the Vestavia Hills Library in the Forest for a kid's after school coloring party! We had so much fun learning about different kinds of colored pencils, gel pens, felt tip pens, hatching/cross hatching, stippling, and we EVEN learned how to turn your Crayola markers into watercolor paints (yes, the paper is thick enough in Amazing Alabama that you can even PAINT in it without bleed-through)!
Toward the end of the week I was in Huntsville at the Alabama Mountain Lakes Tourism Association's annual meeting at the Huntsville Botanical Gardens. That facility is gorgeous, the grounds are immaculate, and the food was incredible (especially the cupcakes).
